Every new client. No exceptions. This is how every DAP relationship starts — regardless of what tier they move into after day 30.
Small and local businesses building their first consistent presence. Clients who need a foundation before scaling up. Post-Kickstart clients who want to start lean.
Businesses with an existing presence that need consistent, strategic growth. Post-Kickstart clients with clear momentum. The majority of DAP's client base should live here.
Established businesses ready for aggressive growth across all platforms. Clients with marketing budgets and clear revenue goals tied to their content strategy.
Add-ons are how DAP increases revenue per client without adding clients. Present them naturally during the retention conversation or when a specific need comes up — not as a menu to browse. The right add-on for the right client at the right time feels like a solution, not an upsell.
DAP charges for strategy and management of paid advertising. The client is always responsible for funding the ad budget directly through the platform (Meta, Google, etc.). DAP never handles client ad spend money. This must be made clear before any advertising work begins and is explicitly stated in the contract.
The goal of the close is not to present all options and let them choose. It's to make one clear recommendation based on what they told you — and then stop talking. The client should feel like they're being guided by an expert, not browsing a menu.
This contract protects both parties. Fill in the client details, agree on the service tier and price, and send it before any work begins. Work does not start until the contract is signed and payment is received.
DAP Creative Co. agrees to provide marketing and creative services as outlined below. Specific deliverables are agreed upon prior to work beginning and may include any combination of the following:
Selected Service:
Client agrees to pay the following rate for services rendered:
Payment Terms:
Late or missed payments will result in immediate pause of all services. DAP Creative Co. reserves the right to withhold deliverables until outstanding balances are cleared.
This agreement is month-to-month unless otherwise specified in writing. Either party may cancel this agreement with 30 days written notice.
DAP Creative Co. applies professional strategy, creativity, and best practices to every engagement. While we are fully invested in your success, specific results such as follower counts, sales figures, or viral reach cannot be guaranteed as they are influenced by factors outside our control including platform algorithms, market conditions, and audience behavior.
Each deliverable includes 2 rounds of revisions at no additional cost. A revision is defined as minor adjustments to existing content — changes in direction, complete rewrites, or new concepts are considered new deliverables.
DAP Creative Co. will submit content for client review prior to scheduled posting dates. Client agrees to review and provide feedback within 48 hours of submission.
Client agrees to provide timely access to brand materials, login credentials, and any information necessary for content creation. Delays caused by the client's failure to provide materials do not extend deadlines or reduce the monthly retainer.
DAP Creative Co. requires reasonable client communication to execute the agreed services effectively.
All final content created by DAP Creative Co. for the client becomes the property of the client upon receipt of full payment for that deliverable.
Any pre-existing intellectual property belonging to the client (logos, brand assets, photos) remains the property of the client and is not claimed by DAP Creative Co. in any form.
DAP Creative Co. will maintain regular communication throughout the engagement including content submissions, performance updates, and strategy check-ins as outlined in the selected service tier.
Primary communication channel: Email ([email protected]) unless otherwise agreed. Urgent matters may be communicated via phone or text by mutual agreement.
DAP Creative Co. is available during standard business hours Monday through Friday. Response time for non-urgent communication is within 24–48 business hours.
By signing below, both parties confirm they have read, understood, and agreed to all terms outlined in this Service Agreement. This agreement becomes effective on the Start Date listed above upon receipt of the initial payment.